Overview
RudderStack is a warehouse-native customer data platform. It handles event streaming (like Segment), warehouse ETL, and reverse ETL in one platform. Open-source core with a focus on data warehouse as the source of truth.
Key Features
- ✓ Event Streaming: SDK-based event collection
- ✓ Warehouse-first: Warehouse as source of truth
- ✓ Reverse ETL: Sync data to tools
- ✓ 200+ Integrations: Sources and destinations
- ✓ Transformations: JavaScript transforms
- ✓ Open Source: Self-host option available
Pros
- 👍 Open-source core
- 👍 Combines CDP + Reverse ETL
- 👍 Warehouse-native philosophy
- 👍 Good Segment alternative
- 👍 Cost-effective
Cons
- 👎 Complex (does many things)
- 👎 Event tracking requires SDK work
- 👎 Smaller ecosystem than Segment
- 👎 Documentation could improve
Best For
Teams wanting CDP capabilities without Segment pricing, especially if already warehouse-centric. Good for technical teams comfortable with setup.
Founded: 2019 HQ: San Francisco, CA