Hightouch is a data activation platform that syncs your warehouse data to 200+ business tools. Recently expanded beyond Reverse ETL to offer Customer Studio—a Composable CDP that lets marketers build audiences directly on warehouse data without engineering support.
Key Features
✓200+ Destinations: CRM, marketing, advertising, support
✓Customer Studio: No-code audience builder for marketers
✓Match Booster: Improve ad match rates
✓Identity Resolution: Stitch customer profiles
✓Experimentation: A/B testing on synced data
✓Git Integration: Version control for syncs
Pros
👍Composable CDP vision is compelling
👍Strong marketer-friendly features
👍Good free tier
👍Fast sync performance
👍Active product development
Cons
👎Feature overlap with Census (pick one)
👎Enterprise pricing adds up
👎Customer Studio requires adoption effort
👎Some advanced features are new
Best For
Marketing teams who want to activate warehouse data without depending on engineering. Especially strong for ad platforms and lifecycle marketing.
