Overview
Looker is Google Cloud's enterprise BI platform, known for its powerful semantic modeling layer (LookML). Unlike traditional BI tools, Looker centralizes business logic in code, ensuring consistent metrics across the organization. Acquired by Google in 2020.
Key Features
- ✓ LookML: Git-based semantic modeling language
- ✓ Governed Metrics: Single source of truth for definitions
- ✓ Embedded Analytics: White-label analytics in your product
- ✓ API-first: Extensive APIs for integration
- ✓ Actions: Trigger workflows from insights
- ✓ Data Modeling: Relationships and joins defined once
Pros
- 👍 Best-in-class semantic layer
- 👍 Version-controlled business logic
- 👍 Strong governance capabilities
- 👍 Excellent for embedded analytics
- 👍 Google Cloud integration
Cons
- 👎 Expensive (enterprise pricing)
- 👎 LookML learning curve
- 👎 Requires dedicated admin/developer
- 👎 Less intuitive for self-serve users
Best For
Enterprises needing governed, consistent metrics at scale. Ideal when you have dedicated BI engineers and want to embed analytics in products.
Founded: 2012 HQ: Google Cloud